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Apple hosted its new hardware event today, releasing its iPhone 17 lineup, along with updates for the Apple Watch and AirPods. For the iPhone 17 models, updates included larger screens and an improved camera system, as well as the introduction of an ultra-thin iPhone Air that replaces the Plus model.
And the company may be announcing more new hardware soon, with Bloomberg’s Mark Gurman reporting that a new iPad Pro, an updated Vision Pro, updated AirTags, a new Apple TV, a new HomePod mini, and updated MacBooks are coming in either 2025 or the first half of 2026.
The Pro’s upgrades are mainly on the back of the phone. The three rear cameras are now arranged in a rectangular bar that extends from one edge of the device to the other. The flash, light sensor, and microphone are positioned far to the right side. Where the MagSafe charger is, the Apple logo is centered for aesthetic reasons.
Notably, the iPhone 17 Pro switched materials, replacing the titanium band around the screen with aluminum.
The iPhone 17 starts at $799 and has a base storage of 256GB. In contrast, the iPhone 16 started at $699 for 128GB. The Pro model costs $1,099, and the Pro Max is $1,199.
While the event’s primary focus was on the iPhones, Apple announced new phone cases as a bonus. Called “TechWoven” cases, these feature a higher-quality woven material compared to the discontinued “FineWoven” line of fabric cases Apple released in 2023.
Missing from the keynote was any mention of an AI-enhanced Siri, which puts Apple way behind Google and its competitors.
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